Put Yourself on The Page

The top 1% of creators do something different. Once you see this, it will change how you write.

There is a tension within every creator who strives to do great work.

It’s a balancing act. You’re a professional. You need to show up consistently, sure. You need to check the boxes to ensure your work gets seen - hooks, imagery, instant gratification for the reader.

You can’t just wait for inspiration to strike. When it’s time to work, you need to sit down and do it.

You need to be clear about who your audience is, and the problems they’re wrestling with, and how they can solve those problems. You need to find a posting cadence you can sustain, and have the discipline to stick to it. This is all true and unavoidable.

But more importantly, you need inherent love for the craft. You need to love to write, and to create space for your mind to wander to interesting places, and to teach, and to tell stories. You have to want to write for its own sake. If you don’t love it, you will be left behind by those who do.

We don’t ask the painter why they paint, or the singer why they sing. We don’t tell the dancer that there’s no point dancing unless she makes money from it. Writing is no different.

I started writing on LinkedIn because I love to write. That was it. I didn’t have a goal, a blueprint, or a master plan. The goal was to write, to share and to inspire others on the entrepreneur journey. I started doing it and kept doing it. That was four years ago.

It has been the most impactful thing I have ever done in my career. Nothing else comes close.

It’s easy to lose sight of what this is all about. We see others experiencing incredible success, and feel pressure to drum up more business to try and catch up. Our content loses its spark. We start to doubt ourselves. We stop being who we are, and try to be what we think the world wants us to be.

The truth is this:

You will attract better clients and bigger opportunities when you share the stories, ideas and perspectives that are unique to you.

The goal is to capture who you are and put it on the page. This is the one thing you can do that will give you truly unique content, forever.

People don’t buy your frameworks or your AI prompts or your 3 step method. That might be how they become aware of you in the first place, but it’s not what they ultimately buy. They buy you.

Your audience will show up because they like who you are, how you think and how you approach life. They will show up because they like how it feels to spend time with your content. With you.

This is not easy. It requires constant recalibration. It’s like something you can see in your peripheral vision that disappears when you look directly at it. Try to do it anyway.

Share your thoughts in your voice - the one you use when your guard is down and you’re speaking to a good friend. Share them in a way that feels good to you - with a photo, a drawing, a page from your notebook, a video, or simply words on the page. The writing is what matters. Make the writing feel like you.

Take chances. Be bold. Be you.